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Service Models

Page history last edited by Tony Murray 13 years, 6 months ago

Service Models

In recent years various service models have been developed particularly within the mobile phone sphere. Often, these services evolve around the local context, where the majority of mobile communication happens ( Ling/Donner 2009). Therefore, many services focus on locally relevant content such as:

  • Job advertisement
  • Commodity prices
  • Health information
  • Weather
  • Agriculture information
  • M-learning
  • Public information
  • News

 

Type of Service

Uses

Examples

Potentially Profitable mobile services
Job board

Souktel is an SMS service that connects young people with jobs.

Kazi560 is a Kenyan job alert service through mobile phones.

 
Local advertisement
CellBazaar in Bangladesh is a platform where people can sell and buy products via mobile phone.
 
Market information system

TradeNet offers market information through SMS across countries in Western Africa. TradeNet focuses on a sustainable business model and develops its approach towards business-to-business (b2b) services.
 
information services

Nokia LifeTools (pdf) is a paid SMS service, which offers market price, agriculture information and a weather service. It runs through a special application working on mid-range mobile phones.

LifeLines is an initiative for information services delivery, which uses an innovative mix of internet and telephony to provide critical and timely information to communities in rural India on a range of livelihood and related issues.

 
News services
Inzawa - Freedom Fone Zimbabwe is an interactive news and general information service which is accessed through the mobile phone.
 
Radio Broadcasting

Connecting farmers through mobile phones with radio stations.

 
Social network applications

Mxit offers a mobile social network service and has over 5 million members in South Africa. The exchanges are on chats through data transfer – much cheaper than SMSs.

Sembuse - East Africa's first social networking service.

 
Mobile Banking The Kenyan example of M-Pesa.
Public services Health
Text to Change in Uganda uses quizes sent by SMS to help spread information about HIV/AIDS

MOTECH - Monitoring and improving pre-natal health care for rural women.
 
M-Learning / E-Learning

Different approaches around m-learning in South Africa by the Shuttleworth foundation.

Bridge IT - Rural education project - making videos and sending them via mobile phones to schools.

 
News service / citizen journalism

African mobile reporters use a mobile toolkit to report from places around Africa.

Jasmine News Service in Sri Lanka offers the latest news through SMS.

 
Advocacy / Awareness SMS campaigns such as Violence Against Women organised in Uganda by WOUGNET- [Women of Uganda Network]. WOUGNET provides access to information for rural women using ICTs.

During the 2007 Nigerian elections, Frontline SMS was used to monitor voting booth activities.
Intra / Inter organizational Service
Logists and Coordination
FrontlineMedic provides a service to hospitals to coordinate mobile health workers for delivering more efficient healthcare to rural areas.

InSTEDD Geochat The application has been designed to address crisis situations and combine mobile phone telephony and geo-referencing. GeoChat allows teams to stay in touch in a variety of ways.
 
Data collection, monitoring and evaluation

Stop Stock-Outs shows where medical supplies are not sufficient available. Citizens can send feedback through SMS from Kenya, Uganda, Malawi and Zambia and the results are presented on a website.

Monitoring child malnutrition in Malawi through RapidSMS

 
Research - Collecting and diseminating data. Project Mashihambisane uses Populi.net to collect data on mother to child transmission.

 

 

 

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